London’s calling laser cut book is finished.

I didn’t get a picture with its slip case before hand in, but this is the blurb which was written on the back.

London is home to over 8 million residents, with a consistently growing population. According to my research, around 60% of its occupants have made the decision to migrate to the capital, and it attracts around 8000 new residents a year. What is it about this historic city that attracts so many people? Why do they choose to move here, and what do they enjoy most about living here?

This project became a personal journey. As a resident of the city myself, I am interested in how so many like-minded people end up in one place, and how they react to the same surroundings. 

Outlining elements from Steven Johnson’s theory of emergence – whereby people avoid any areas of the city which evoke a negative feeling - I have explored the positive patterns and paths which have developed during my own time in London. These are presented through the patterns of intricate paper cuts, overlaid with the positive views and voices of others. In contrast, the negative and bad experiences remain hidden. 

I have spent the last couple of weeks experimenting and planning lots with imagery and typography, and finally know what I will be producing as the outcome for this final major project. I am looking forward to producing this and hope it turns out well.

Spent the last few days experimenting and paper cutting with some of the phrases I have gathered.